Our Story

FOR PARENTS BY PARENTS
Founded in 2005 by two parents that saw an opportunity to make parenthood a little bit easier, Joe Croft and Kristin Hunziker offered innovation, great style, and a little JuJuBe fun to your average diaper bag that remains unrivaled today.

 

With over one million bags sold, we’ve grown an amazing community of like-minded parents that know authenticity is better than perfection and that support is essential.

 

JuJuBe has always stood for something MORE...

more function, more fashion, more fun!

2007

JuJuBe became a premier line and introduced an unparalleled lifetime warranty. Yes, the bags are that good! We’re proud to see bags that are still in use after more than a decade.

2014

JuJuBe launches its best-selling Legacy Collection.

2020

15 years later, JuJuBe continues to be a leader with award-winning bags that make it easier for life’s little adventures.

2005

Our first diaper bags are introduced, including innovation light years ahead of the competition.

Anti-stain treatments, anti-microbial linings, memory foam changing pads, and machine washability to name a few.

2010

JuJuBe introduces its vegan leather diaper bags.

2016

JuJuBe launches the Ever Collection.

2021

JuJuBe officially launches its Eco Collection line, and the company pledged to reduce it’s carbon footprint and make an impact for future generations.

JuJuBe launches JuJuBe Jams, the first-ever pajama collection for the whole family.

STAR POWER
We're a proud Southern California company that values premium products with a modern twist and top-notch service. We thrive knowing that we're able to support our growing community and strive to make an impact on the world for future generations.

Star Power Icon

INNOVATIVE

Innovative Icon

Since 2005, our smart features have kept us lightyears ahead of the competition

ECO-MINDED

Eco-Minded Icon

We are doing our part to reduce our carbon footprint and make an impact

SOCIALLY
CONSCIOUS

Socially Conscious Icon

We act with purpose and give back to causes near and dear to our hearts

COMMUNITY

Community Icon

Comprised of real parents who know that authenticity is better than perfection

Our Story
JuJuBe founders

FOR PARENTS BY PARENTS
Founded in 2005 by two parents that saw an opportunity to make parenthood a little bit easier, Joe Croft and Kristin Hunziker offered innovation, great style, and a little JuJuBe fun to your average diaper bag that remains unrivaled today.

 

With over one million bags sold, we’ve grown an amazing community of like-minded parents that know authenticity is better than perfection and that support is essential.

 

JuJuBe has always stood for something MORE...

more function, more fashion, more fun!

2005

Our first diaper bags are introduced, including innovation light years ahead of the competition.

Anti-stain treatments, anti-microbial linings, memory foam changing pads, and machine washability to name a few.

2007

JuJuBe became a premier line and introduced an unparalleled lifetime warranty. Yes, the bags are that good! We’re proud to see bags that are still in use after more than a decade.

2010

JuJuBe introduces its vegan leather diaper bags.

2014

JuJuBe launches its best-selling Legacy Collection.

2016

JuJuBe launches the Ever Collection.

2020

15 years later, JuJuBe continues to be a leader with award-winning bags that make it easier for life’s little adventures.

2021

JuJuBe officially launches its Eco Collection line, and the company pledged to reduce it’s carbon footprint and make an impact for future generations.

JuJuBe launches JuJuBe Jams, the first-ever pajama collection for the whole family.

Star Power Icon

STAR POWER
We're a proud Southern California company that values premium products with a modern twist and top-notch service. We thrive knowing that we're able to support our growing community and strive to make an impact on the world for future generations.

INNOVATIVE

Innovative Icon

Since 2005, our smart features have kept us lightyears ahead of the competition

ECO-MINDED

Eco-Minded Icon

We are doing our part to reduce our carbon footprint and make an impact

SOCIALLY
CONSCIOUS

Socially Conscious Icon

We act with purpose and give back to causes near and dear to our hearts

COMMUNITY

Community Icon

Comprised of real parents who know that authenticity is better than perfection