JuJuBe Diaper Bags, Bags & Backpacks

Your not-basic solid

A collection for every day and every occasion

Shop Chromatics

TIBETAN RED

The perfect blend of bold and neutral

Red is sure to become your instant style staple! Inspired by the trendsetting Tibetan Red Pantone shade, this gorgeous barn-red colorway is great for both casual and formal wear!

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OLIVE

Get ready to fall in love with Olive

This rustic green colorway features our freshly-updated satin rose gold hardware, offering a gender neutral look that works for any wardrobe!

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BLUSH

Classic, refined, and pretty as can be

This Chromatics colorway offers a versatile look you can dress up or down, and a trendsetting tonal microfiber lining you’re sure to love!

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BE: ORGANIZED

BE: HANDS-FREE

BE: STYLISH

BE: DETAILED

BE: SCHOOLED

NEW

Get your Queen on

Our revamped Queen of the Nile is here to help you rule the day in style, class, and sophistication.

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B.F.F. Diaper Bag - Queen of the Nile
^$195.00

Be Right Back - Queen of the Nile
^$175.00

All That Tote - Queen of the Nile
^$50.00

Zealous Backpack - Queen of the Nile
^$130.00

Collaborations

Harry Potter™️ Collection

tokidoki x JuJuBe

Hello Kitty

#jjbreal and real mom initiative

The #JJBReal and Real Mom initiative is an embrace of The Real. Real moms who know that authenticity is better than perfection, and that support and community are essential!

Join us on the #JJBReal journey! Share, own, celebrate your motherhood truth... Welcome to the JJB village!

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