JuJuBe Diaper Bags & Backpacks

Hello Kitty® and Friends × JuJuBe® Varsity collection

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Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag – Red and Navy

^$170.00

Hello Kitty® ×JuJuBe Varsity Be Light Diaper Bag Tote – Red and Navy

^$60.00

Hello Kitty® × JuJuBe Varsity Fuel Cell Insulated Bottle Bag – Red and Navy

^$45.00

Hello Kitty® × JuJuBe Varsity Clear Crossbody Tote

^$70.00

Hello Kitty® and Friends × JuJuBe®'s New Collaboration

It's game day with the new Hello Kitty® and Friends × JuJuBe® Varsity collection! Eight premium bags and accessories are hitting the field, including the new stadium-ready Clear Crossbody Tote and the Star Mini Bag, now in three unique designs. Join the team in style!

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Save 10% When You Purchase a Bundle

Shop the limited-edition Hello Kitty® and Friends Varsity Collection, now available in three curated bundles! Perfect for superfans, gift-givers, and beyond. Don't miss your chance to snag these exclusive sets before they're gone!

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Score a Free Gift!

Shop the Hello Kitty® and Friends × JuJuBe® Varsity Collection and unlock exclusive gifts while supplies last. Spend $50+ and get a Varsity Sticker Set, or spend $150+ to get both the Sticker Set and a Varsity Dome Pouch Charm!

Claim Your Gift

The qualifying amount ($50 or $150) is the order subtotal after discounts, before shipping and taxes.
The qualifying amount must be spent in a single order.
One gift offer per order: orders of $50–$149.99 receive the Sticker Set, and orders of $150 or more receive both the Sticker Set and the Varsity Dome Pouch Charm.
Orders that don't qualify will have the gift removed or the order canceled.
While backordered, the Star stickers will ship separately from the rest of your order.

WHY JUJUBE IS DIFFERENT

Machine Washable

Hyper Organized

Light Colored Linings

Durable Hardware

Insulated Bottle Pockets

Cushioned Changing Pad

Mold & Bacteria Resistant Linings

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Products with Purpose

We’re proud to announce a new Buy One Feed One initiative for JuJuBe products. With every JuJuBe purchase, a portion of the proceeds is donated to help provide meals to children facing food insecurity
across the country—turning your everyday essentials into an opportunity to make a meaningful impact in your community.

Every gift you give this season gives twice.

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