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      WHO WE ARE

      (smart bags BY smart people … and sometimes modest, too!)

      There’s something different about JuJuBe. When you get your first bag you’ll realize it. When you start digging into the many layers of the brand, it’ll become clear. When you love your bag even more and more each day, you’ll reaffirm it … JuJuBe is, very purposefully, not your average diaper bag company!


      Started by Joe Croft and Kristin Hunziker, industry veterans from the apparel, outdoor and action sports industries, JuJuBe has always stood for something MORE than average. Something MORE than normal. More functional, more fashionable, more concerned about the environment, community, and inclusivity. More supportive of mom-centric causes. More fun. More real. JuJuBe thinks that MORE is MORE in every way.


      When our first premium diaper bags were introduced in 2005, they included innovation light years ahead of the competition. Anti-stain treatments, anti-microbial linings, memory foam changing pads, and machine washability to name a few. In 2007, JuJuBe introduced an unparalleled lifetime warranty. (Yes, the bags are that good!) We’re proud to see bags that are still in use after more than a decade. With over a million bags sold, we’ve grown a lot, but we are and will always be a proud Southern California company that uses science, style, and attitude to create premium diaper bags, purses, and accessories that remain unrivaled in the industry.

      Our mission is simple: we support parents on one of the most stressful, joyful, challenging, and rewarding journeys in life … parenthood.  

      Welcome to the JuJuBe Family and get ready for a whole lot MORE!