WHO WE ARE

We create intuitively designed products that make parent life a little easier.

About JuJuBe

At JuJuBe, we are all about family. And because we know that “family” means different things to different people, we take care to ensure that our bags and accessories are not only stylish but also reliable, multifunctional, and durable for all who use them—we want you to love what you carry.

With nearly two decades of innovation behind us, our Design Team puts thought into every product detail—from fabric and hardware to pocket placement—so that you can spend less time rummaging for what you need and more time enjoying life’s adventures. Parent life … simplified!

JuJuBe’s versatile collections of premium bags and accessories are intuitively and conscientiously designed to help support the lives of our customers while they journey down the path of parenthood.

Brand Values

QUALITY

We are committed to creating superior products that can

outlast, outwear, and outstay the others—day to day, month

to month, year to year.

CULTURE OF AUTHENTICITY AND PLAY

We act with intention in all matters of business to serve our

customers with integrity and transparency, and we take pride

in our work without taking it all too seriously—we maintain a

sense of humor, fun, and lightheartedness.

COMMUNITY

We are dedicated to celebrating diversity, equality, and

inclusion in all its forms, across the company and in the

community we serve.

EVOLUTION AND INNOVATION

We employ advancements in various technologies for the

benefit of our product lines and company operations to

ensure consumer satisfaction and a seamless customerservice

experience.

SUSTAINABILITY

We’re proud of the baby steps we’ve taken toward reducing

our carbon footprint, and we pledge to continue improving

environmental efficiency in every aspect of our business to

protect the world for future generations.