It is a gift for my daughter and her second baby. She had a Jujube bag for her first baby and she has loved it and itvhas held up perfectly. I expect nothing less from this one. My daughter loves Jujube products.

Best bag ever!! So many pockets, super comfortable, and gorgeous print. I’ve received so many compliments!

Sakura at Dusk was my first Jujube print purchase and it is one of my favorite prints! I love pairing my chromatics blush, olive, and just peachy with it!

I’ve always purchased the be right back style so I’ve got no other styles to compare it to, although I’d love to at some point try another, I’m just addicted to ALL the BRB JuJuBe bags. They’re the literal definition of perfectly thought out, placed pockets and pouches, extremely soft and comfortable for ALL DAY USE (such as at our oldest 2 boys high school sports games and matches) PACKED FULL with everything, toys, snacks, diapers and wipes, waters, I mean, HEAVY and yet still my neck, shoulders and back never hurt one bit even after standing/walking around for 4-5 hours straight with it on! So so spacious I don’t even bring my purse just stick my essentials into the bag itself. I really need to invest in some of JuJuBe’s packing cubes/zipper pouches honestly. But ANYWAY I can’t rave enough about this bag!!! It’s love alllll the way. And to top it off come on! It’s THE NIGHTMARE BEFORE CHRISTMAS PEOPLE! How can it get any better than this!? The perfect bag plus perfect design. I’m a mom of going on 7 (here in 4 short mos baby #7 will be here!) so I’ve been through SEVERAL SEVERAL BAGS. JuJuBe takes the cake. Although I do wish I had more input and experience with their other styles of bags and also their sorting cubes, etc. As always ever cease to impress. Thanks JuJuBe! #NAILEDIT #JuJuBeBaby #JuJuBe

I absolutely love the BRB. I used one when my son was 0-18 months, and now I use one as a day trip bag for myself. The Gray Matter fabric is a perfect neutral and the bag itself has great organization. Highly recommend!