We proudly present our newest collaboration, Roots Studio x JuJuBe. Roots Studio bridges communities rich in cultural traditions to new collaborations. Featuring artists across South Asia, each design not only helps continue their heritage but also provides a sustainable source of income to their family and community.

We proudly present our newest collaboration, Roots Studio x JuJuBe. Roots Studio bridges communities rich in cultural traditions to new collaborations. Featuring artists across South Asia, each design not only helps continue their heritage but also provides a sustainable source of income to their family and community.

DOTTED DIAMONDS
Inspired by kernels of maize - the Bhil’s staple crop, Dotted Diamonds features “pointillist” art created by indigenous artist Ramesh Katara.


Sunbeam

SUNBEAM
Inside this warm Chromatics pastel, you’ll find our coordinating Dotted Diamond lining created by indigenous artist Ramesh Katara.


Embroidered Jade

EMBROIDERED JADE
Designed by indigenous artist Ramila Bariya of the Bhil tribe, the intricate bird matches the Wild Life lining found inside.


Wild Life

WILD LIFE
In Wild Life, Ramila and Lado Bai beautifully render dotted deer and other local birds intermingling to decorate the neutral taupe background.


Threads

THREADS
Hand-dyed and multi-hued, Threads features digitized needlepoint with heirloom star patterns in colorful jewel tones.






MEET THE BHIL TRIBE

The Bhil tribe is an ethnic group inhabiting the Western part of Central India. Well over 1.5 million Bhil’s live as marginal farmers in almost 2000 villages, yet many have also migrated into cities. Members of the Bhil tribe possess a vast array of rich customs and traditions connected to their land and agrarian roots. Bhil people record history by decorating the walls and floors of their houses. Their distinctive “pointillist” art features multiple layers of symbolism. Inspired by kernels of maize – the Bhil’s staple crop – each group of dots often represent an ancestor, prayer, story, memory, or tradition. Each artist composes dots in distinctive patterns encoding their design with their unique signatures.

MEET THE BHIL TRIBE

The Bhil tribe is an ethnic group inhabiting the Western part of Central India. Well over 1.5 million Bhil’s live as marginal farmers in almost 2000 villages, yet many have also migrated into cities. Members of the Bhil tribe possess a vast array of rich customs and traditions connected to their land and agrarian roots. Bhil people record history by decorating the walls and floors of their houses. Their distinctive “pointillist” art features multiple layers of symbolism. Inspired by kernels of maize – the Bhil’s staple crop – each group of dots often represent an ancestor, prayer, story, memory, or tradition. Each artist composes dots in distinctive patterns encoding their design with their unique signatures.

Proceeds from this collection of heritage art directly benefit the artist and their community.

How does it work? From the profits provided, an estimated 20% go to the artist while 80% is put into a community fund, where the village prioritizes how it can best be used to benefit their people, such as a dividend for every participating artist.

Proceeds from this collection of heritage art directly benefit the artist and their community.

How does it work? From the profits provided, an estimated 20% go to the artist while 80% is put into a community fund, where the village prioritizes how it can best be used to benefit their people, such as a dividend for every participating artist.