It’s game day with the new Hello Kitty® and Friends × JuJuBe® Varsity collection! Eight premium bags and accessories are hitting the field, including the new stadium-ready Clear Crossbody Tote and the Star Mini Bag, now in three unique designs. Join the team in style!
Meet the Lineup
Zealous Backpack
Be Light
Fuel Cell
Clear Crossbody Tote
Be Dapper
Be Set
Be Charged
Star Mini Bag – Hello Kitty
Star Mini Bag – Pompompurin
Star Mini Bag – Kuromi
Be Light + Be Set + Be Charged Bundle
Fuel Cell + Zealous Backpack Bundle
Star Mini Bag Bundle
Where to Find the Collection
Aztec Shops – San Diego, CA
Bumwear USA – San Jose, CA
DTLA Rx Pharmacy APC – Los Angeles, CA
Kinokuniya Bookstore – San Francisco, CA
Sanrio Del Amo – Torrance, CA
Most Irresistible Shop – Hilo, HI
Sanrio Surprises Kahala – Honolulu, HI
Kinokuniya Bookstore – Edgewater, NJ
Sanrio Surprises – Las Vegas, NV
Kinokuniya Bookstore – New York, NY
Heavenly Soaps & Scents – Lititz, PA
Chichio Panales de Tela – Mexico
Paradise Beach
