On Saturday, September 27, 2025, fans and families gathered at Press & Moka in Irvine, Calif., for a milestone celebration of JuJuBe’s 20th Anniversary. The event honored two decades of creativity and community from each iconic brand, brought together in this special collaborative collection.
The morning-to-afternoon event was filled with small bites, refreshing sips, family-friendly activities, fun giveaways, and sneak peeks of the limited-edition parenting bags. The 20th Anniversary Collection features classic (and new!) JuJuBe silhouettes in a commemorative tokidoki print that captures the joyful spirit of both brands: tokidoki characters at a festive birthday bash bursting with balloons, cakes, and presents—a true celebration of the past two decades, and a toast to the next.
Every detail of the event was designed to immerse guests in the anniversary experience. A towering marquee “20” framed by pastel and rose-gold balloons set the stage for photo ops, while a delicious spread of focaccia sandwiches, buttery croissants, rainbow macarons, and refreshing drinks made for the perfect pairing with mingling and memory-making. Mozzarella, one of tokidoki’s most beloved characters, roamed the venue for photo moments, and a lively raffle gave attendees the chance to win a one-of-a-kind bags (cue excited squeals!).
The day felt even more special with JuJuBe’s co-founder Joe Croft in attendance. His creative vision launched the JuJuBe brand back in 2005, and the community were thrilled to meet him, adding a deeply personal connection to the milestone. As the afternoon wrapped up, guests left with smiles, memories, and thoughtful parting gifts—a beautiful flower bouquet, in a nod to our community-inspired Denim & Daisies Collection and curated goodie bags filled with JuJuBe parenting essentials and Studio Oh! stationery and hydration favorites. Together, these keepsakes symbolize the growth, gratitude, and creativity that have flourished over the past 20 years.
JuJuBe’s 20th Anniversary event wasn’t just about a new collection—it was about honoring two decades of joy, style, and community. A big thank-you to everyone who joined us. Stay tuned on Instagram and Facebook for more announcements, new releases, and future celebrations. Here’s to the next 20 years of JuJuBe!
Venue/Catering: @pressandmoka
Florals: @frenchbuckets
Balloons: @fotovibeparty
Furniture: @oc_partyrentals
