NEW CHROMATICS COLLECTION AVAILABLE NOW
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      New Releases

      New Releases

      Our designers are always hard at work coming up with new diaper bag, backpack & tote bag styles for our customers to enjoy. From new collaborations with brands like Tokidoki and Sanrio to reinvented bag styles and new prints, our releases are highly-anticipated and always exciting. We also produce exclusive, limited, styles and prints that sell out in minutes! So be sure to stay in the know on Instagram and Facebook, in addition to subscribing to our email newsletter!

      Stylish Bags and Backpacks

      Our newest bags feature all of the things you love about your JuJuBe diaper bag like intelligent design, spill-resistant exteriors, and Thinsulate-lined pockets for bottles. Our newest bags include updated versions of our favorite pieces in new fabrics, as well as updated silhouettes that will add a daily dose of chic style and organization. We frequently roll out new collections, so be sure to check back often to find all kinds of fun and functional new options.

      New Accessories for Parents and Kids

      We love adding accessories for parents and kids to our popular lines. From larger accessories like new pouch sets and snack bags, to smaller pieces like wristlet straps and adaptable messenger straps, we provide you with everything you need to make your days run smoothly and stylishly.

      Quality Design, Exclusive to JuJuBe

      All of our pieces are designed in-house, which means we pay attention to every detail, down to the last pocket and zipper. This means you won’t find these pieces anywhere else, be sure to snap up what you love today!

      Be Set - Cheering Charms Be Set - Cheering Charms
      $60.00
      Be Organized  - Cheering Charms Be Organized  - Cheering Charms
      $40.00
      Be Light - Cheering Charms Be Light - Cheering Charms
      $50.00
      Be Sporty - Cheering Charms Be Sporty - Cheering Charms
      $175.00
      Be Packed - Cheering Charms Be Packed - Cheering Charms
      $110.00
      Be Set - Mischief Managed Be Set - Mischief Managed
      $60.00
      Be Quick - Mischief Managed Be Quick - Mischief Managed
      $30.00
      Be Light - Mischief Managed Be Light - Mischief Managed
      $50.00
      Be Dapper - Hogwarts Essentials Be Dapper - Hogwarts Essentials
      $30.00
      Be Set - Hogwarts Essentials Be Set - Hogwarts Essentials
      $60.00
      Be Quick - Hogwarts Essentials Be Quick - Hogwarts Essentials
      $30.00
      Midi Backpack - Sketch Midi Backpack - Sketch
      NEW STYLE
      $70.00
      Mini BRB - Sketch Mini BRB - Sketch
      $40.00
      Mini B.F.F. - Sketch Mini B.F.F. - Sketch
      $40.00
      Zealous Backpack - Sketch Zealous Backpack - Sketch
      $130.00
      Grab and Go - Sketch Grab and Go - Sketch
      $25.00
      Be Set - Sketch Be Set - Sketch
      $60.00
      Be Quick - Sketch Be Quick - Sketch
      $30.00
      Be Light - Sketch Be Light - Sketch
      $50.00
      B.F.F. Diaper Bag - Sketch B.F.F. Diaper Bag - Sketch
      $195.00
      Be Right Back - Sketch Be Right Back - Sketch
      $175.00
      Freedom 2-in-1 Belt Bag - Sketch Freedom 2-in-1 Belt Bag - Sketch
      NEW STYLE
      $40.00
      Be Cool - Legends of Azeroth Be Cool - Legends of Azeroth
      DEAL OF THE WEEK
      $15.00 $30.00
      Mini B.F.F. - Legends of Azeroth Mini B.F.F. - Legends of Azeroth
      SOLD OUT
      DEAL OF THE WEEK
      $20.00 $40.00
      0 left in stock
      Midi Backpack - Hello Kitty Bakery Midi Backpack - Hello Kitty Bakery
      NEW STYLE
      $70.00
      3 left in stock
      Grab and Go - Flying Keys Grab and Go - Flying Keys
      $25.00