Wear your favorite Sanrio characters with you at all times with the exclusive JuJube Sanrio collaboration. From our Sanrio backpack options to small pouches and wallets that will keep you organized on-the-go, these cheerful bags are sure to make your days a little easier and add a smile to your face. Discover fun, one-of-a-kind Sanrio bags, available only at JuJuBe!

Unique Patterns and Sanrio Backpack Styles

These bags star all of your best-loved buddies from Sanrio’s extensive list of endearing characters. Kids, teens, and parents alike will fall for our Sanrio backpack, while busy moms will appreciate our diaper bag options for long days away from the house. We’re confident that these chipper patterns and super-saturated colors will make even the grayest days that much brighter.

Constructed with Care

Every bag in our JuJube Sanrio collaboration is marked by the JuJuBe commitment to quality so you can expect the same intelligent design you’d see in any of our popular bag styles. Our Sanrio backpack and diaper bag options are lined with Agion-treated fabric to keep away mold, mildew, and bacteria while Teflon-treated exteriors help your bag stay stain-free. These bags also include your favorite JuJuBe features for convenience and comfort, like perfectly placed pockets, insulated bottle pockets, and padded, adjustable straps.

Shop Functional, Stylish Bags for Parents at JuJuBe

At JuJuBe, we create smart, attractive bags for parents that are designed in-house and crafted with a commitment to quality. Parents have come to rely on us for our dependable, lasting, high-quality bags and accessories that can be used throughout the baby years—and beyond! Shop our New Releases to discover all of the latest additions to our collections and see more of what we do today!