In 2005, our founder’s daughter, Julia, sported a cute toddler nickname ... JuJuBe. The twinkle in her eye and her middle name “Star” also shaped the brand as we sprinkled in small stars on the labels, zipper pulls, and in the printed materials. Fifteen years later, stars are still an important part of our brand.
We are pleased to reveal our updated STAR logo and the meaning behind it. This double nested star represents a parent holding a baby near their heart. The baby star is similar... yet unique. Also, each point of the star is distinctive to remind us that our differences are what make us special. JuJuBe has always been about family, love, and individuality. Love your baby. Love your bag. Love what you carry. And shine on!