Roots Studio x JuJuBe

Roots Studio x JuJuBe

We proudly present our newest collaboration, Roots Studio x JuJuBe. Roots Studio connects brands to indigenous artists who create cultural art bringing deep meaning to each style. Featuring artists across South Asia, each design not only helps continue their heritage but also provides a sustainable source of income to their family and community.

A collection designed with a purpose—shop The Roots Studio x JuJuBe Collection.

About Roots Studio:

Roots Studio bridges indigenous communities to the global market through respect, reciprocity, and remuneration. This collaboration highlights the authentic work of indigenous artists, while creating a sustainable source of income for their communities.

About the Bhil Tribe:

Roots Studio

The Bhil tribe is an ethnic group inhabiting the Western part of Central India. Well over 1.5 million Bhil’s live as marginal farmers in almost 2000 villages, yet many have also migrated into cities too. Members of the Bhil tribe possess a vast array of rich customs and traditions connected to their land and agrarian roots. Bhil people record history by decorating the walls and floors of their houses. Their distinctive “pointillist” art features multiple layers of symbolism. Inspired by kernels of maize – the Bhil’s staple crop – each group of dots often represent an ancestor, prayer, story, memory, or tradition. Each artist composes dots in distinctive patterns encoding their design with their unique signatures.

 

Roots Studio x JuJuBe launches Tuesday, April 19th at 9 am PT.

ROOTS LINE UP:

Dotted Diamond

  • Be Right Back
  • Super Be
  • Be Quick
  • Be Set
  • Fuel Cell
  • Paci Pod
  • Mini BFF
  • Coin Purse
  • Zealous Backpack
  • Midi Backpack
  • Super Star
  • Dr. BFF

BE RIGHT BACK

Super Be Dotted Diamond

SUPER BE

BE QUICK

ALL SET

FUEL CELL

COIN PURSE
(AVAILABLE AT RETAILERS ONLY)

PACI POD

ZEALOUS

SUPER STAR

MIDI

MINI BFF

DR. BFF

LINING
(INSIDE OF THE ZEALOUS)

 

Embroidered Jade

  • Be Right Back
  • B.F.F.
  • Super Be
  • Be Quick
  • Be Set
  • Fuel Cell
  • Paci Pod
  • Be Dapper
  • Coin Purse
  • Hobo Be
  • The Bestie
  • Nursery Organizer

BE RIGHT BACK

B.F.F

SUPER BE

be quick

FUEL CELL

paci pod

Be Dapper

Coin Purse

Hobo be

The Bestie

Nursery Organizer

Sunbeam 

  • B.F.F.
  • Be Light
  • Be Quick
  • Be Set
  • Fuel Cell
  • Paci Pod
  • Be Dapper
  • Coin Purse
  • Zealous Backpack
  • Midi Backpack
  • The Bestie
  • Nursery Organizer

B.F.F

Be Light

BE quick

be set

FUEL CELL

paci pod

Be Dapper

Coin Purse

Zealous Backpack

Midi

The bestie

Nursery Organizer

Wild Life

  • Super Be
  • Mini Helix
  • Be Quick
  • Be Set
  • Paci Pod
  • Mini BFF
  • Coin Purse
  • Zealous Backpack
  • Be Cool
  • Midi Backpack

Super BE

Mini Helix

BE Quick


be Set

Paci Pod

Mini B.F.F

Coin Purse

ZEALOUS BACKPACK

be Cool

Midi Backpack