JuJuBe x Hello Kitty - Hello Rainbow

JuJuBe x Hello Kitty - Hello Rainbow

Hello Sunshine, Hello Rainbow!

Summer is drawing to a close, but we’re still all about sunshine & rainbows! Announcing the newest JuJube x Sanrio Hello Kitty collab, Hello Rainbow! This print launches online September 17th at 4pm PST, and it’s the stuff JJB dreams are made of!

There’s a Kitty at the End of the Rainbow!

Not even a toddler tantrum can get you down when you take Hello Rainbow out on the town! This cheerful JuJuBe x Sanrio print blends classic Hello Kitty imagery with a bright, modern palette all ages will adore.

🌈The Lineup🌈

Hello Rainbow is available in our favorite bag & accessory offerings, including our new Zealous Backpack and Mini BFF & Mini BRB! Collect all colors of the JuJuBe rainbow!

  • Zealous Backpack
  • Super Be
  • Be Light
  • MiniBe
  • Mini Helix
  • Be Quick
  • Be Set
  • Fuel Cell
  • Be Organized
  • Be Dapper
  • Mini BRB
  • Mini BFF
  • Changing Pad
  • Coin Purse (Retail Only)