Signature Collection
Signature Collection
Thoughtfully organized, machine washable and made for the parenting journey and beyond. Meet the Classic Backpack, a gift that makes everyday life a little easier and looks good doing it.
4.9·from 453 reviews across JuJuBeLove a little personality? Choose Paisley Floral. Prefer a classic neutral? Cloud, Black, Espresso and Taupe make it easy to find her style.
Paisley Floral is sold out right now, so we picked the next color for you. Every color shown is in stock.
Baby will get plenty of gifts. This one is just for her. The Classic Backpack combines thoughtful organization with a style she’ll love carrying through the baby years and beyond.
Hand-drawn paisley on machine-washable cotton canvas, lined in neutral gingham. Thoughtful organization keeps everything she needs within reach, without sacrificing her personal style.
Shopping for yourself? Find the style that fits your everyday.
Entrepreneur, author and content creator, raising three kids with her husband Stevie. This is her collection with JuJuBe.
“I always get many compliments on mine and I bought this bag for my sister-in-law and know it’ll be well loved.”
Colleen B.Bought for her sister-in-law“She’d selected this and when it arrived was just delighted with all of the space, pockets, design.”
Barbara M.Bought for her daughter, expecting her second“Was just given this bag as a Valentine gift and it’s beautiful!”
Christi C.On the receiving end“I don’t have kids but I loved the chic look. I plan to use this at my professional events like conferences.”
Myrna C.Still carrying it, no diapers involvedReal reviews published on jujube.com.
15 thoughtfully placed pockets help keep everyday essentials organized and easy to reach.
Spills, snacks and everyday messes happen. That’s why JuJuBe bags are machine washable, so keeping her favorite bag fresh is one less thing to worry about.
Yes, the whole bag goes in
Different days call for different bags. The Classic Backpack works beautifully as an everyday bag, travel bag, work bag or backup for the car. With features like a padded laptop sleeve and trolley sleeve, it’s made to stay useful well beyond the baby years.
The Paisley Floral is a soft sage on a neutral ground, so it goes with almost everything. If you’d rather stay neutral, pick Black, Taupe, Espresso or Cloud above. Same bag, same pockets. And she can exchange it herself through JuJuBe’s gift returns.
Absolutely. Comfortable padded straps, thoughtful organization and versatile styling make the Classic Backpack easy for anyone to carry.