Mini B.F.F. - Wild Life



You’re never too young to meet your first BFF! The Mini BFF is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly convert the Mini BFF from a backpack to a messenger bag by simply adjusting the included strap… or just grab and go with the durable top handle. BFF fans will quickly spot the familiar zippered front pocket, back slip pocket, and the signature wide-unzip main compartment. And don’t forget the invisible JuJuBe bells and whistles! The Mini BFF features the same germ-resistant exterior and machine washable construction you need and love!
- Dimensions – 7”L x 3.5" W x 5.5" H
- Weight – .5 lbs
- Pockets – Double zipper backpack; one zippered front pocket; back slip pocket
- Fabrics – Light-colored lining; Padded back panel with breathable mesh; anti-odor treatment; spills wipe right off
- Straps – Detachable, adjustable backpack straps; top carry handle
- Hardware – Metal hardware, D-rings
- Extras – Machine washable; Lifetime warranty
Created by artist Ramila Bariya of the Bhil tribe and then digitized by Roots Studio, Wild Life features a distinctive style of painting that includes vibrant colors, artistic dots, and village life. The theme of friendship between birds and animals appears frequently in Bhil art. In Wild Life, Ramila beautifully renders dotted deer, peacocks, and other local birds intermingling to decorate the neutral taupe background. Seeds, leaves, feathers, and trees coexist harmoniously with the vivid yellows, greens, oranges, pinks, purples, and blues. Paired with soft jade lining and satin silver hardware, Wild Life boldly celebrates community and culture with this endangered tribal art.
Proceeds from this collection of endangered heritage art directly benefit the artist and their village. Art with a conscience … The Roots Studio x JuJuBe Collection proudly presents Wild Life with Jade lining.
How does it work? From the profits provided, an estimated 20% go to the artist while 80% is put into a community fund, where the governing body of that tribe or village prioritizes how it can best be used to benefit their people.