Midi Backpack - Wild Life



Looking for a backpack so lightweight your kids could use it for school, yet so organized you’ll want it for all-day outings with baby? You need the all-purpose Midi Backpack! This structured backpack is the affordable, durable, super adorable mid-sized backpack in the JJB lineup! The Midi’s adjustable straps, five pocket stash-capacity, and two elasticized bottle pockets offer you a full day’s worth of packing (and comfortable carrying!) no matter what your busy day holds. With its attractive, versatile design, you just might find you need a Midi Backpack for every member of the family!
● Pockets – 1 front zipper pocket, 2 elasticized bottle pockets, 1 interior zippered pocket in main compartment, 3 interior elasticized pockets
● Fabrics – Light-colored lining; spills come right off; anti-odor treatment
● Straps – Lightweight adjustable webbing backpack straps
● Hardware – Metal hardware
● Dimensions – 9.5”W x 4”D x 14”H
● Weight – 0.6 pounds
● Extras – Machine washable; Limited lifetime warranty
Created by artist Ramila Bariya of the Bhil tribe and then digitized by Roots Studio, Wild Life features a distinctive style of painting that includes vibrant colors, artistic dots, and village life. The theme of friendship between birds and animals appears frequently in Bhil art. In Wild Life, Ramila beautifully renders dotted deer, peacocks, and other local birds intermingling to decorate the neutral taupe background. Seeds, leaves, feathers, and trees coexist harmoniously with the vivid yellows, greens, oranges, pinks, purples, and blues. Paired with soft jade lining and satin silver hardware, Wild Life boldly celebrates community and culture with this endangered tribal art.
Proceeds from this collection of endangered heritage art directly benefit the artist and their village. Art with a conscience … The Roots Studio x JuJuBe Collection proudly presents Wild Life with Jade lining.
How does it work? From the profits provided, an estimated 20% go to the artist while 80% is put into a community fund, where the governing body of that tribe or village prioritizes how it can best be used to benefit their people.