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      JuJuBe began as a labor of love.

      In 2005, friends Joe Croft and Kristin Hunziker—both parents themselves—recognized that the diaper bag industry was lacking in not only durable, high-quality designs, but also in fashionable styles that parents would want to wear. 

      Thus the Be All was created: JuJuBe’s first style and the one that started it all. The fanfare around this stylish, durable, machine washable, uber-organized bag took on a life of its own, with a burgeoning and equally beloved product line that continues to evolve to this day. 

      JuJuBe has grown a lot since its inception, but it is and will always be a proud Southern California company that uses science, style, and attitude to create one-of-a-kind bags, purses, and accessories.

      Our inclusive community is at the heart of everything we do, and our loyal fans are engaged and active participants in our products designs, print releases, get-together celebrations, and other amazing, fun events! 

      JuJuBe’s stylish and intelligent product line remains unrivaled in the diaper bag industry, and enjoys high-profile, beloved collaborations with respected brands such as tokidoki, Sanrio and Harry Potter.

      JuJuBe is on a continuous mission to stay on top by offering an evolving line of unparalleled product offerings, and staying forever in-touch with our community of dedicated fans. 

      We invite you to explore our exciting line of products, join our growing and loving online communities, and let us know how we can help you navigate your personal, amazing journey in parenthood and life.


      Team JuJube